Articles

19/11/2025

In this article from Greenhouse Canada, industry leaders discuss how temporary retail strategies—like pop-up and pop-in models—are providing Canadian greenhouse growers with flexible new ways to expand sales, engage customers, and diversify revenue beyond traditional channels.  

01/11/2025

A Canadian pilot initiative, launched in May, offered startups affordable week-long pop-up retail slots along with guidance and has been extended due to strong demand and results.

21/08/2025

GrowthFactor.ai breaks down how modern pop-ups have evolved far beyond temporary storefronts. With advanced analytics, real-time customer insights, and AI-powered performance measurement, pop-up retail is now a strategic tool for brands looking to test markets, optimize product mixes, and scale smarter. 

20/08/2025

Shopify’s updated guide walks you through every stage of launching a pop-up shop in 2025 — from choosing the right location and budget, to marketing strategies, execution steps, and real-world examples of what works.  

24/03/2025

6ixRetail reports that SHEIN is bringing its next major Canadian pop-up to the Toronto Eaton Centre for Spring 2025, offering shoppers an in-person look at its newest collections, exclusive deals, and interactive experiences as the fast-fashion giant continues expanding its physical retail footprint.

19/03/2025

Nudgify breaks down how pop-up marketing has evolved into a behavior-driven conversion tool, showing how timing, targeting, and real-time social proof can guide shoppers, reduce hesitation, and increase sales without disrupting the user experience.

23/11/2024

In this insightful article from Chamberplan, the value of temporary retail — the pop-up shop — is examined in depth. It explores how a well-executed pop-up can boost brand awareness, test new markets, create urgency, and connect with customers in meaningful ways — while also acknowledging the importance of proper planning, measurement, and strategic alignment to make it truly worthwhile.  

07/09/2024

In this insightful article from Chamberplan, the value of temporary retail — the pop-up shop — is examined in depth. It explores how a well-executed pop-up can boost brand awareness, test new markets, create urgency, and connect with customers in meaningful ways — while also acknowledging the importance of proper planning, measurement, and strategic alignment to make it truly worthwhile.  

17/07/2024

 In this practical guide from Lightspeed, retailers—whether newcomers or seasoned—get a full rundown of what it takes to launch a pop-up shop that delivers. From choosing the right location and marketing strategy to ensuring smooth checkout and measuring post-event performance, the article outlines the key steps and legal considerations for temporary retail success. 

22/05/2024

Designer Ariel Okin’s first-ever Fenimore Lane Design Summit transformed the Mayflower Inn & Spa in Connecticut into a curated weekend for over 30 home, lifestyle, and fashion vendors—offering a mix of shopping, panels, workshops, and networking. Taking place amidst a broader rise in boutique, in-person design events, the summit reflects the industry’s push to reconnect in real life and forge fresh sourcing and brand-building opportunities.  

03/05/2024

In the dynamic landscape of beauty retail, the rise of pop-ups has revolutionised the way brands connect with consumers, especially in a digitally dominated age. Over the past year, the transformation of these temporary venues has shifted dramatically from simple photo ops to rich, interactive experiences that merge digital innovation with hands-on learning.

09/04/2024

Businesses small and large deploy a variety of pop-up shop ideas to kick-start sales and grow their customer base. Whether you’re a startup, established online seller or looking for side-gig opportunities, pop-up shops are a great way to test business concepts and expose your goods to shoppers who may not otherwise find you. Done right, pop-up shops also offer a unique opportunity to present your brand in a memorable way that keeps customers coming back.

27/07/2023

Pop-up shops are a great way to get your products in front of new customers. They’re a low-investment business strategy to engage your customers, boost brand awareness, and get valuable feedback. But coming up with pop-up shop ideas and launching it isn’t a straightforward task. There are hundreds of moving parts—including choosing a venue, promoting your shop, and evaluating its success. 

27/06/2023

What is the secret to pop-up shop success in the luxury market? Complementing the host’s offering without competing with it, while aligning the shop’s image and exhibition with their sensibilities. And the designers below have excelled, with Jacquemus, who finds inspiration in coastal European summers, settling in at Lake Como, and Dior decking out the Beverly Hills Hotel with neon pink toile de Jouy.

09/05/2023

Pop-up shops are retail stores or services set up in a temporary location. On any weekend across the nation, thousands of mobile retailers run these pop-up shops in fair and market settings. While local markets offer terrific sales opportunities, it can be hard for a brand to stand out among hundreds of sellers, and many venues are attended sparsely.

27/04/2023

INLAND provides a curated marketplace featuring Canadian fashion, accessory and jewelry brands that are thoughtfully designed and crafted. Next month on May 5, 6 & 7th, INLAND will open their popup shop at 157 Bloor Street West in Toronto.

20/01/2023

TECNNA outlines how pop-up shops evolved into a strategic retail tool in 2023, emphasizing their role in market testing, brand storytelling, community engagement, and driving measurable business growth in an increasingly digital-first landscape.

29/12/2022

It’s crucial to find the right space for your pop-up. Begin the search by thinking about what type of space aligns with your brand’s personality and will position you perfectly in front of your target audience. After determining what kind of pop-up store you’re going to have, you can start deciding on a location. Here’s where it pays to understand your target market and audience. For instance, if you plan on selling skateboards, it makes sense to establish your store close to some local ramps or skate parks. If you’re selling snacks, look for a location known to attract foodies.

21/12/2022

If you’re making your way through Toronto’s Union Station while doing your last-minute holiday shopping, you may be surprised at what pops up. A space in the station devoted to pop-up retail sees a host of start-ups, entrepreneurs and artisans offering a bounty of merchandise, from fashion to food, explains Jessica Lemire, manager of marketing activities and event sponsorship for Osmington Inc., the station’s retail developer.

23/08/2022

Pop-up shops are no longer just a trend: The pop-up industry has grown to reach an estimated market size of $14 billion, and brands ranging from Nordstrom to Sprite are hosting pop-ups of their own to create a new kind of customer experience. These in-person, customer-driven events can help a business take its marketing and sales tactics to the next level, no matter how big or small. Here’s what to know about pop-ups, the different forms they come in, and how to open a pop-up shop yourself.

22/08/2022

Businesses small and large deploy a variety of pop-up shop ideas to kick-start sales and grow their customer base. Whether you’re a startup, established online seller or looking for side-gig opportunities, pop-up shops are a great way to test business concepts and expose your goods to shoppers who may not otherwise find you. Done right, pop-up shops also offer a unique opportunity to present your brand in a memorable way that keeps customers coming back.

24/05/2022

With small businesses in various stages of closure, it may seem like an odd time to set up a pop-up shop. But as the world recovers, consumers will be hungry for real-life experiences. And while they’ve gotten used to the convenience of shopping online, they miss feeling connected to brands (and to each other) in a physical environment. 

13/04/2022

One of the prime opportunities for pop-up shops are to create new opportunities for exploration. It’s not about a consumer going to a Ralph Lauren store that is the same today as it was 10 years ago or 20 years ago. Pop-up spaces allow retailers to create something “really fresh” while saving on costs.

07/04/2022

Selfridges launched an experimental pop-up store this week at its Oxford Street flagship called Supermarket, featuring 3D printing robots, NFTs products and real-time tailoring. Retail Gazette went along to take a look.

01/02/2022

Pop-up shops are an excellent way to generate brand awareness and bridge the brand experience gap between online and in-person. If you’ve been thinking about running your own pop-up shop but aren’t sure where to start, you’ve come to the right place. 

18/01/2022

The rapid growth of e-commerce during the pandemic, along with the technological opportunities created by the advent of 5G connectivity, have created an ideal environment for targeted, experiential pop-up stores as a vehicle for both brands and retailers to connect with consumers.