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For the last few years, designer Ariel Okin has cultivated an online community called Fenimore Lane: a site that blends interior design and lifestyle e-commerce and editorial content. More than a year ago, she began toying with the idea of pulling the whole platform into the real world. It was a big undertaking, but she was certain she could make it work—at least for a few days. “I wanted it to feel as if Fenimore Lane had a country house and was a human person,” she says. “[If] you were coming to stay at their house for the weekend and they were throwing a great party, what would that be?”

In the dynamic landscape of beauty retail, the rise of pop-ups has revolutionised the way brands connect with consumers, especially in a digitally dominated age. Over the past year, the transformation of these temporary venues has shifted dramatically from simple photo ops to rich, interactive experiences that merge digital innovation with hands-on learning.

Businesses small and large deploy a variety of pop-up shop ideas to kick-start sales and grow their customer base. Whether you’re a startup, established online seller or looking for side-gig opportunities, pop-up shops are a great way to test business concepts and expose your goods to shoppers who may not otherwise find you. Done right, pop-up shops also offer a unique opportunity to present your brand in a memorable way that keeps customers coming back.

Pop-up shops are a great way to get your products in front of new customers. They’re a low-investment business strategy to engage your customers, boost brand awareness, and get valuable feedback. But coming up with pop-up shop ideas and launching it isn’t a straightforward task. There are hundreds of moving parts—including choosing a venue, promoting your shop, and evaluating its success. 

What is the secret to pop-up shop success in the luxury market? Complementing the host’s offering without competing with it, while aligning the shop’s image and exhibition with their sensibilities. And the designers below have excelled, with Jacquemus, who finds inspiration in coastal European summers, settling in at Lake Como, and Dior decking out the Beverly Hills Hotel with neon pink toile de Jouy.

Pop-up shops are retail stores or services set up in a temporary location. On any weekend across the nation, thousands of mobile retailers run these pop-up shops in fair and market settings. While local markets offer terrific sales opportunities, it can be hard for a brand to stand out among hundreds of sellers, and many venues are attended sparsely.

INLAND provides a curated marketplace featuring Canadian fashion, accessory and jewelry brands that are thoughtfully designed and crafted. Next month on May 5, 6 & 7th, INLAND will open their popup shop at 157 Bloor Street West in Toronto.

First, let’s start with the ever-burning question: what’s the average conversion rate for popups? According to our results, the average popup conversion rate is 11.09%.But you shouldn’t be disappointed if one of your campaigns was below this conversion rate. When and how a popup is used makes a big difference to conversion rates. For example, a newsletter popup typically converts way less than a cart abandonment popup.

It’s crucial to find the right space for your pop-up. Begin the search by thinking about what type of space aligns with your brand’s personality and will position you perfectly in front of your target audience. After determining what kind of pop-up store you’re going to have, you can start deciding on a location. Here’s where it pays to understand your target market and audience. For instance, if you plan on selling skateboards, it makes sense to establish your store close to some local ramps or skate parks. If you’re selling snacks, look for a location known to attract foodies.

If you’re making your way through Toronto’s Union Station while doing your last-minute holiday shopping, you may be surprised at what pops up. A space in the station devoted to pop-up retail sees a host of start-ups, entrepreneurs and artisans offering a bounty of merchandise, from fashion to food, explains Jessica Lemire, manager of marketing activities and event sponsorship for Osmington Inc., the station’s retail developer.

Pop-up shops are no longer just a trend: The pop-up industry has grown to reach an estimated market size of $14 billion, and brands ranging from Nordstrom to Sprite are hosting pop-ups of their own to create a new kind of customer experience. These in-person, customer-driven events can help a business take its marketing and sales tactics to the next level, no matter how big or small. Here’s what to know about pop-ups, the different forms they come in, and how to open a pop-up shop yourself.

Businesses small and large deploy a variety of pop-up shop ideas to kick-start sales and grow their customer base. Whether you’re a startup, established online seller or looking for side-gig opportunities, pop-up shops are a great way to test business concepts and expose your goods to shoppers who may not otherwise find you. Done right, pop-up shops also offer a unique opportunity to present your brand in a memorable way that keeps customers coming back.

With small businesses in various stages of closure, it may seem like an odd time to set up a pop-up shop. But as the world recovers, consumers will be hungry for real-life experiences. And while they’ve gotten used to the convenience of shopping online, they miss feeling connected to brands (and to each other) in a physical environment. 

One of the prime opportunities for pop-up shops are to create new opportunities for exploration. It’s not about a consumer going to a Ralph Lauren store that is the same today as it was 10 years ago or 20 years ago. Pop-up spaces allow retailers to create something “really fresh” while saving on costs.

Selfridges launched an experimental pop-up store this week at its Oxford Street flagship called Supermarket, featuring 3D printing robots, NFTs products and real-time tailoring. Retail Gazette went along to take a look.

Pop-up shops are an excellent way to generate brand awareness and bridge the brand experience gap between online and in-person. If you’ve been thinking about running your own pop-up shop but aren’t sure where to start, you’ve come to the right place. 

The rapid growth of e-commerce during the pandemic, along with the technological opportunities created by the advent of 5G connectivity, have created an ideal environment for targeted, experiential pop-up stores as a vehicle for both brands and retailers to connect with consumers.