Pop-up shops are no longer just a trend: The pop-up industry has grown to reach an estimated market size of $14 billion, and brands ranging from Nordstrom to Sprite are hosting pop-ups of their own to create a new kind of customer experience. These in-person, customer-driven events can help a business take its marketing and sales tactics to the next level, no matter how big or small. Here’s what to know about pop-ups, the different forms they come in, and how to open a pop-up shop yourself.
Businesses small and large deploy a variety of pop-up shop ideas to kick-start sales and grow their customer base. Whether you’re a startup, established online seller or looking for side-gig opportunities, pop-up shops are a great way to test business concepts and expose your goods to shoppers who may not otherwise find you. Done right, pop-up shops also offer a unique opportunity to present your brand in a memorable way that keeps customers coming back.
With small businesses in various stages of closure, it may seem like an odd time to set up a pop-up shop. But as the world recovers, consumers will be hungry for real-life experiences. And while they’ve gotten used to the convenience of shopping online, they miss feeling connected to brands (and to each other) in a physical environment.
One of the prime opportunities for pop-up shops are to create new opportunities for exploration. It’s not about a consumer going to a Ralph Lauren store that is the same today as it was 10 years ago or 20 years ago. Pop-up spaces allow retailers to create something “really fresh” while saving on costs.
Selfridges launched an experimental pop-up store this week at its Oxford Street flagship called Supermarket, featuring 3D printing robots, NFTs products and real-time tailoring. Retail Gazette went along to take a look.
Pop-up shops are an excellent way to generate brand awareness and bridge the brand experience gap between online and in-person. If you’ve been thinking about running your own pop-up shop but aren’t sure where to start, you’ve come to the right place.
The rapid growth of e-commerce during the pandemic, along with the technological opportunities created by the advent of 5G connectivity, have created an ideal environment for targeted, experiential pop-up stores as a vehicle for both brands and retailers to connect with consumers.